Interesting. In a bid to offer functionality already provided by Microsoft’s adCenter, Google AdWords will be releasing a new ad scheduling feature in the coming weeks, allowing advertisers to schedule their ads for weekends or weekdays only, or other specified days of the week, according to a post by Jennifer Slegg on the Search Engine Watch blog (via Marketing Pilgrim). Dayparting will also be available.

Tags: google, tips, website

From ClickZ:At home broadband users are more likely to create and post user-generated content on the Web, according to the “Home Broadband Adoption 2006,” a report published by the Pew Internet & American Life Project. Forty-eight million American adults have contributed some form of user-generated content on the Internet, it found. That’s 35 percent of Internet users. Of those adults who have posted content on the Web, 73 percent, or 31 million, have a broadband connection at home. “[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives,” said John Horrigan, associate director of research at Pew Internet & American Life Project. “It shows that people are pretty interested in using the technology to put something of themselves on the Internet, not just pull down information from the Internet.”

Tags: content, Internet, study

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006 – a 38 percent increase over 1Q05’s $2.8 billion and a 6 percent increase over 4Q05’s $3.6 billion.

Tags: advertising, Internet, trends

Great article with interesting facts at News.com:

Analysts believe there’s a maturity and reliability to this ad boom that was sorely missing during the Internet bubble. In 2006, Google is expected to get nearly one-quarter of the $15.6 billion that market research firm eMarketer estimates will be spent on online advertising in the U.S., compared with the 20.7 percent Yahoo is expected to get, said David Hallerman, a senior analyst at eMarketer.By most accounts, the online-ad market barely has been tapped. Online ad spending, which represents only 5 percent of total media spending, is projected to grow 24.4 percent this year, while all media, including television, radio, billboards, newspapers and direct mail, is projected to grow only 4.2 percent, according to eMarketer.Online ad spending in the U.S. rose to a record $12.5 billion in 2005, according to a study released last month by advertising trade group Interactive Advertising Bureau and independent auditor PricewaterhouseCoopers.By 2010, online ad spending in the U.S. is expected to rise to $23.5 billion, according to market research and consulting firm Parks Associates. Worldwide, online ad spending is forecast to grow from $19.5 billion in 2005 to more than $55 billion in 2010, according to Piper Jaffray.Search is by far the most lucrative area, accounting for 40 percent of the total online ad spending in the U.S., according to JupiterResearch. Search advertising is expected to grow from $4.2 billion in 2005 to $7.5 billion in 2010, while display advertising is forecast to grow 10 percent between 2005 and 2010 to $7.5 billion, JupiterResearch has forecast.

Tags: advertising, Internet, trends