links for 2008-10-03
October 3, 2008
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How Brian Carter got 1000 Twitter followers in only six months.
links for 2008-10-01
October 1, 2008
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The new rules for the new economy can be summarized as: Where ever attention flows, money will follow. Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.
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Aaron Wall writes: Bob Massa, one of the original SEOs, always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility. The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. That abundance of new publishers makes it easy for established authors to build links by re-spinning old phrases with new definitions, but if those links don’t create profit what is the point?
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Ann Smarty writes: Creating a network of micro-sites for the sake of link power manipulation is a controversial technique; hence it has become risky to interlink your own websites even for very “white hat” purposes (e.g. to let your readers know about your other relevant sites). Nonetheless, link building with micro-sites can be a highly effective technique if done correctly.
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With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising. He says he believes that online advertising is more recession proof than other forms of advertising and that research indicates that any decline in online advertising is because clients are slashing their overall budgets.
links for 2008-10-01
October 1, 2008
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Universal Search has changed the way we view search engines and even the act of searching. Now Google has changed the way video shows up in the Universal Search results.
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YouMoz member MikeTek writes: “SEO” has become a catch-all of sorts. As a result the term can be unclear, perhaps even meaningless. Not because there isn’t such a thing, but because there is no clear understanding, no central definition of the term.
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Great and insightful blog post by David Harry.