Archive for the ‘Media’ Category
Google CEO: “Moral Imperative” to Help Newspapers
June 16th, 2008 by Marc Baumann | No Comments | Filed in MediaThere has been a lot of tension between the newspaper industry and search giant Google lately. Old media executives on both sides of the Atlantic believe that the Big G is going to destroy the business model of print media with its (free) online new aggregator Google News. CEO Eric Schmidt believes that a total misconception. In a recent interview with the New Yorker’s media reporter Ken Auletta, he said that media companies should see Google not as an enemy but as an ally that’s trying to make advertising work on the Internet. He even emphasized Google’s interest in a prosperous future of the newspapers. “It’s a huge moral imperative to help here”, he said. Google’s goal “isn’t to monetize everything. The goal is to change the world. … We don’t have an evil meter.” (more…)
Postponed Death of Mass Media
June 15th, 2008 by Marc Baumann | No Comments | Filed in MediaIn September 1993, novelist Michael Crichton wrote a great essay in Wired magazine “Mediasaurus,” in which he prophesied the death of the old-fashioned news business and mass media—specifically newspapers like the New York Times and the commercial networks. “Vanished, without a trace,” he wrote. (more…)
NYT – SEO Master In Print Media?
June 13th, 2008 by Marc Baumann | No Comments | Filed in MediaFormer newspaper colleagues always ask me: Why should we do Search Engine Optimization? We heard of this online marketing method – isn’t it kind of sleazy? And isn’t that a threat to our journalistic integrity?
I usually ask back: Well, doesn’t your marketing department promote your newspaper in ads, TV commercials and on billboards? Are you sure that’s well spent money in the digital age? And why shouldn’t you spend your advertising money where the eyeballs of your readers are – the world wide web? (more…)
Muti – Digg for South Africa
August 18th, 2006 by Marc Baumann | No Comments | Filed in MediaInteresting discovery: Muti – a social news site for South Africa. Romenensko asks: “Taking its cue from Digg, Muti focuses on news from South Africa and lets users vote the best stories to the top of the page,” says Business 2.0 That made me think: Maybe you could start a local version of Digg/Muti for your town, city, metro area, or state?” Answer: Very good idea.
Tags: Internet, Journalism, News
Young drive ‘radical media shift’
August 10th, 2006 by Marc Baumann | No Comments | Filed in MediaAccording to a report by the British regulator Ofcom, the ‘networked generation’ is driving a radical shift in media consumption. Sixteen to 24 year olds, it reports, spend nearly three hours on the net each week. They are spurning television, radio and newspapers in favour of online services, says the regulator’s study.Seventy percent (compared to 41% of the general population) have used some kind of social networking site, such as My Space, and one in five have their own website or blog. Half of the group owns a games console and/or an MP3 player. The reduced consumption of other media, such as newspapers, magazines and radio, amongst this age-group compared to the general population, has also thought to have been driven by the net.

