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	<title>Blogonomist &#187; Social Media</title>
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	<description>All Things Blogging</description>
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		<title>The East Coast vs. West Coast Christmas Search Competition</title>
		<link>http://www.blogonomist.com/christmas-search-competition/</link>
		<comments>http://www.blogonomist.com/christmas-search-competition/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 03:46:35 +0000</pubDate>
		<dc:creator>Marc Baumann</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://marcbaumann.com/the-east-coast-vs-west-coast-christmas-search-competition</guid>
		<description><![CDATA[Getting into the holiday spirit, I decided to use Google Universal Search in order to find any indication if Los Angeles &#8211; the town I live &#8211; has the slightest chance against infamous christmas-y New York.
Like many others who love L.A. I get shocked when December approaches and I become aware that this city doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Getting into the holiday spirit, I decided to use <a href="http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html">Google Universal Search</a> in order to find any indication if Los Angeles &#8211; the town I live &#8211; has the slightest chance against infamous christmas-y New York.</p>
<p>Like many others who love L.A. I get shocked when December approaches and I become aware that this city doesn&#8217;t have a official Christmas tree. But one can still hope&#8230;</p>
<p><img src="http://img.skitch.com/20081212-qyn87tsemtpes7xk7s7auct6be.jpg" alt="newyork_christmas.jpg 494�28 pixels"/></p>
<p>Google&#8217;s <a href="http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html">universal search</a> (meaning the inclusion of any keyword-related results, such as pictures, books, news stories etc.) for &#8220;New York Christmas&#8221; not only lists nice pictures of Christmas trees in the &#8220;Big Apple&#8221;, but also news stories about Billy Joel&#8217;s anti-war Christmas single.</p>
<p>And some New York residents actually OBJECTING a public Christmas tree!</p>
<p>What about the &#8220;Los Angeles Christmas&#8221;? Oh my, the search results paint a sad, sad picture. No L.A. related Christmas photos, no YouTube videos, no relevant books. Nothing. Zilch.</p>
<p><a title="Los Angeles Christmas Search" href="http://www.blogonomist.com/wp-content/uploads/2008/04/losangeles_christmas.jpg"><img src="http://www.blogonomist.com/wp-content/uploads/2008/04/losangeles_christmas.jpg" alt="Los Angeles Christmas Search" width="494" height="328" /></a></p>
<p>The only Lala Land relevant Christmas &#8216;universal&#8217; search result is a news article about &#8220;24&#8243; TV star Kiefer Sutherland who will spend Xmas in prison for his second arrest for drunk-driving!</p>
<p>Depressing &#8211; but so L.A.!!</p>
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		<title>Nearly $2 Billion Projected For Social Networking Ads By 2010</title>
		<link>http://www.blogonomist.com/nearly-2-billion-projected-for-social-networking-ads-by-2010/</link>
		<comments>http://www.blogonomist.com/nearly-2-billion-projected-for-social-networking-ads-by-2010/#comments</comments>
		<pubDate>Thu, 27 Jul 2006 16:11:00 +0000</pubDate>
		<dc:creator>Marc Baumann</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social networks]]></category>

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		<description><![CDATA[Very interesting story from Information Week:
U.S. companies are expected to spend an estimated $1.8 billion at MySpace.com and competing social networking sites by 2010, up from $280 million this year, research firm eMarketer said Tuesday. Companies with businesses built on creating buzz need to tap into social networking destinations such as MySpace to effectively market [...]]]></description>
			<content:encoded><![CDATA[<p>Very interesting story from <a href="http://www.informationweek.com/security/showArticle.jhtml?articleID=191202173">Information Week</a>:<br />
<blockquote>U.S. companies are expected to spend an estimated $1.8 billion at MySpace.com and competing social networking sites by 2010, up from $280 million this year, research firm eMarketer said Tuesday. Companies with businesses built on creating buzz need to tap into social networking destinations such as <a href="http://www.myspace.com">MySpace</a> to effectively market their wares. Still, social network ad spending will account for only 1.7 percent of the $16.7 billion spent on U.S. online advertising in 2006, rising to 6.3 percent in 2010.Warner Independent Pictures launched in April a site on MySpace.com to promote the movie <a href="http://www.imdb.com/title/tt0405296/">&#8220;A Scanner Darkly&#8221;</a> in an effort to connect with moviegoers. When Sony Pictures Entertainment recently released the movie &#8220;Monster House,&#8221; the studio posted character profiles on MySpace.com to attract consumers of all ages to a movie they otherwise might not have seen. Character pages appear to tend to work best, especially on MySpace.com, where users can become &#8220;friends&#8221; with character. For example, Sony created a profile page in the voice of Jill before launching the movie &#8220;When a Stranger Calls.&#8221; &#8220;Jill had 89,000 friends when we opened the movie, and nearly 110,000 friends by the time the movie went into the home entertainment window.</p></blockquote>
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