Growth of the Blogosphere

September 3, 2008

There is nothing which can stop the growing popularity of blogs. U.S. consumers are not only increasingly passionate blog authors, but also rely more often on blogs in their daily news consumption. Emarketer writes in its report:

Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people – or 67% of the US Internet population—will be reading blogs at least once per month.

More interesting findings:

- The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2011 – 16% of the Internet population.
- There were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

Postponed Death of Mass Media

June 15, 2008

In September 1993, novelist Michael Crichton wrote a great essay in Wired magazine “Mediasaurus,” in which he prophesied the death of the old-fashioned news business and mass media—specifically newspapers like the New York Times and the commercial networks. “Vanished, without a trace,” he wrote. Read more

Study: 70 percent of Big Corporations to Blog by 2007

June 27, 2006

JupiterResearch reports that 35 percent of large companies plan to start corporate blogs this year and that nearly 70 will have them running by the end of this year. Only 32 percent of those surveyed said they use corporate blogs to generate word of mouth.

The Inventor Of The Internet Weighs In

June 1, 2006

Tim Berners-Lee, seen as the inventor of the Internet, is optimistic about its future. Although he sees several causes for concern, Berners-Lee believes that the Web is ready to make a big leap forward-a leap that might transform it into the environment for open collaboration that he first envisioned. “My personal view is that a lot of it is coming together now,” Berners-Lee said. “The whole industrial environment is more exciting . . . . I get a feeling of upsurge in activity.”