There is nothing which can stop the growing popularity of blogs. U.S. consumers are not only increasingly passionate blog authors, but also rely more often on blogs in their daily news consumption. Emarketer writes in its report:

Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people – or 67% of the US Internet population—will be reading blogs at least once per month.

More interesting findings:

- The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2011 – 16% of the Internet population.
- There were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

11.6%
Percentage of Fortune 500 companies with active business blogs.
(Source: Fortune 500 Business Blogging Wiki)

• Three quarters of U.S. Internet users, or about 120 million people, have used engines, searching an average of 38 times a month.
• As a business, search brought in $4 billion in sales last year, and will become a bigger cash cow as its power and influence grows.
• Microsoft found that people search an average of 11 minutes before they find what they are looking for.
• The first search engine was created in 1990 by a college student in Montreal and named “Archie” — a variation on the word archive. There wasn’t even much of a Web at that point, and Archie was mainly used to dig through public file-exchange sites.
• Google is the most popular engine today, home to 35 percent of Web searches. It receives hundreds of millions of requests every day.
• Google hit the $1 billion quarterly sales mark in 2004, just five years after its official launch.
• Search engines are going after more eyeballs by adding their own content, and now offer users street maps, phone numbers, weather forecasts and even answers to algebra problems. Many also offer separate search-based shopping and news services.
• Web users add more public information daily. A group of University of California researchers estimated the size of the public Web at least tripled from 2000 to 2003, when it contained 167 terabytes of data. That’s equal to about 560,000 sets of the Encyclopædia Britannica.
• Experts say the search technology will jump digital boundaries from the browser to other platforms. Its next stop is the cellphone; in the future, television.