Growth of the Blogosphere

September 3, 2008

There is nothing which can stop the growing popularity of blogs. U.S. consumers are not only increasingly passionate blog authors, but also rely more often on blogs in their daily news consumption. Emarketer writes in its report:

Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people – or 67% of the US Internet population—will be reading blogs at least once per month.

More interesting findings:

- The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2011 – 16% of the Internet population.
- There were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

Fortune 500 Companies With Blogs

September 3, 2008

11.6%
Percentage of Fortune 500 companies with active business blogs.
(Source: Fortune 500 Business Blogging Wiki)